Redwood City police deploying pedestrian safety campaign in September

Redwood City police deploying pedestrian safety campaign in September

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In response to a rise in pedestrian deaths statewide and nationally, Redwood City police are urging both drivers and pedestrians to be aware of each other.

With California Pedestrian Safety Month falling in September, the Redwood City Police Department is partnering with the California Office of Traffic Safety on a “Pedestrians Don’t Have Armor” campaign seeking to reduce pedestrian deaths, which have increased statewide by nearly 33 percent since 2012. In 2016, 867 pedestrians were killed and more than 14,000 were injured on California roadways alone, according to data provided by Redwood City police.

In September, police intend to identify trouble spots in the community and to deploy a public campaign that features pedestrians clad in body armor made from car parts. The campaign aims to remind drivers and pedestrians alike of the need to be aware of one another.

“Whether you are walking or driving, there is a shared responsibility when it comes to looking out for one another,” OTS Director Rhonda Craft said in a statement.

Police offered these tips for peds and drivers:

• Be obvious and predictable, crossing at crosswalks or intersections only, walk facing traffic and as far from traffic as possible if there is no sidewalk.
• Make eye contact with drivers; never assume a driver sees you.
• Look left-right-left before you step into the crosswalk: having a green light or the “WALK” signal does not mean it is safe to cross.
• Look for cars backing up, including white backup lights or signs the vehicle is running. Don’t dart out between parked cars.
• Avoid distractions. Don’t walk and use your phone at the same time.
• Wear bright clothing during the day and reflective materials (or use a flashlight) at night.

• Be alert for pedestrians, especially at intersections and crosswalks where they have the right of way.
• Put down the cell phone and just drive.
• Use extra caution when backing up. Look for bicyclists or pedestrians who may be approaching.
• Be patient and courteous. Wait for pedestrians to cross street or intersection before proceeding.