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Outside Lands Music Festival generates $75M for Bay Area economy, study finds

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Outside Lands Music Festival generates $75M for Bay Area economy, study finds

The three-day Outside Lands Music Festival may draw dozens of the world’s top musical artists to one spot — San Francisco’s Golden Gate Park — but its economic impact extends well beyond the city’s limits.

A new study said the annual event sinks $75 million into the Bay Area economy. The report, conducted by Marin Economic Consulting (MEC) and commissioned by Outside Lands organizers Another Planet Entertainment and Superfly, states the festival “increased incomes by $32.6 million, created the equivalent of 700.4 full time year-long jobs, and paid $9,465,668 in state and local taxes.”

Researchers reached those numbers by using data gathered from on-site and online surveys. The surveys gathered such factors as demographics and spending patterns of festival attendees and estimated their overall economic impact. With the data, researchers estimated that “total direct expenditures from Outside Lands within San Francisco were $29,995,144. Spending in the Bay Area outside of San Francisco was estimated at $2,596,099. This resulted in total direct expenditures in the entire Bay Area of $32,591,244.”

The study added, “41,448 hotel nights were booked in the Bay Area that are closely linked to the Festival, approximately 41,309 of which were in San Francisco.”

“When visitors stay in San Francisco hotels, they help support an industry that sustains tens of thousands of working families,” said Ian Lewis, Research Director of UNITE HERE Local 2, in a statement. “This study highlights how events like Outside Lands – 60% of whose guests stay in local hotels – contribute to our region’s economy.”

The festival returns to Golden Gate Park for its 11th installment August 10-12 and includes headliners The Weeknd, Florence + The Machine and Janet Jackson. Tickets are available here.

13-day Cinequest film festival to begin Feb. 27

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Want a chance to see famed director William H. Macy in person? He’ll be one of the Hollywood stars attending the 13-day 2018 Cinequest Film & VR (Virtual Reality) Festival, which takes place at theaters in both San Jose and Redwood City.

The international festival, which couples movie making with Silicon Valley innovation, begins Tuesday, Feb. 27, with the opening night screening of “Krystal” starring Nick Robinson and Rosario Dawson at California Theatre in San Jose, with director Macy scheduled to be in attendance.

The festival continues through Sunday, March 11. Click here to view the list of 113 festival events, with many featured at Century 20 in downtown Redwood City, 825 Middlefield Rd.

Film goers can easily access the theaters in both Redwood City and San Jose via Caltrain. It’s a short walk from the Redwood City Caltrain Station to the Century Downtown 20. From the San Jose Diridon Caltrain Station, passengers can transfer to VTA buses and light rail to the three downtown venues: California Theatre, Hammer Theatre Center and 3 Below (formerly Camera 3).

Cinequest was founded in 1990, when the festival showed 60 films at the Camera 3 theater in front of 3,000 attendees. Last year, the festival featured over 800 artists and innovators presenting 132 world and U.S. premieres and cutting-edge media technologies on multiple days and in several local theaters. In 2014, the festival featured a film produced using an iPhone.

This year will include 29 virtual reality and augmented reality films, experiences and games, along with the Maverick Spirit Awards, which has been won in the past by stars including Nicolas Cage, Tatiana Maslany and Andie MacDowell.

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