Port of Redwood City recognized for 'Splash of Fun' campaign

Port of Redwood City recognized for ‘Splash of Fun’ campaign

in Community

The big secret about the Port of Redwood City is out: a lot of fun is going on over there.

Of course there is plenty to do in the Bay, such as fishing, sailing and kayaking, but the waterfront has recently developed into a mini-Fisherman’s Wharf, with public art, local fresh fish sales and special events such as drive-in movies, live music and festivals.

That community members have taken notice is part of the reason the Port of Redwood City was recently recognized by the American Association of Port Authorities (AAPA) conference in Austin, Tex. The Port earned the Overall Campaign Excellence for its “Splash of Fun” campaign to promote the waterfront activation at the AAPA conference.

“In recent years, especially throughout the pandemic, the Port has brought innovative and safe gathering opportunities to the community,” Port officials said in a statement. “As the only deep-water port in the South San Francisco Bay, the Port is balancing maritime commerce and waterfront recreation to serve the Silicon Valley and beyond.”

Launched last year, the “Splash of Fun” campaign “included a new interactive map, social media videos, printed posters and flyers and digital ads. Since then, the campaign has boosted the community’s awareness, raising the Port’s local profile and the public’s attendance at Port events,” according to the Port.

“The ‘Splash of Fun’ campaign reflects the Port’s new activation of our recreational waterfront for the greater Silicon Valley community,” said Port Executive Director Kristine A. Zortman. “The Port has remained resilient by collaborating with the City of Redwood City and our tenant businesses to create innovative strategies to bring people to the bayfront.”

Last year, the Port earned the AAPA’s Award of Overall Communications Excellence (Category 1) for its new website.